We also understand that it takes time because we are a community-based business.” Fighting a different tide

We are very stable, our profit margins are very high and we are in a very lucky position because we are making profits in Japan and are investing them elsewhere. Sixty percent of our business comes from subscriptions while 40 percent comes from advertising. They shared recipes, which were now accessible everywhere.Įxplaining their business, Tomoya says, “We are very profitable because we are a subscription business. People, especially housewives, could now see recipes on the feature phone and follow cooking instructions. Tomoya says one of the key developments in Japan was the mobile feature phone, which was a key driver of growth. However, when Cookpad started operations, it was a desktop world. We are one of the few technologically driven people and most profitable and mission driven-company, and we saw this as a huge opportunity to develop outside Japan.' Moving to a mobile world That is why I felt that there was a huge opportunity for us. He adds, “Four years ago, I was travelling and found that in every part of the word, even though recipes are vastly different, the motivation behind them is fundamentally the same. That kind of connection between people is unique not only to Japan but across the world.

The team states they are trying to empower them and make the world a better place.

Cookpad jp